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The double-sided, embossed patches have an extra hydration while securely hugging the eye and can also be applied to smile lines.
September 16, 2026
By: Rachel Klemovitch
Laneige is introducing its first-ever under-eye patches, marking its debut in the category, designed to visibly depuff and firm from morning to night.
Bouncy & Firm Cooling Hydrogel Eye Patches are launching exclusively on TikTok Shop and DTC online, followed by Sephora and Amazon.
The double-sided, embossed patches act as “serum reservoirs” for an extra surge of hydration while securely hugging the eye contours and can also be applied to smile lines for a plumping, smoothing boost.
On the heels of the ‘ARIRANG’ World Tour, BTS’s Jin returns as Laneige’s global ambassador—starring in a campaign tied to the new product category that reinforces the brand’s position as a global leader in Korean skincare, bringing the brand’s science-backed innovation to audiences around the world.
Inspired by microneedling and powered by Laneige’s innovative K-beauty technology, the new Bouncy & Firm Cooling Hydrogel Eye Patches combine melting spicules, plant-derived PDRN, caffeine, and niacinamide to enhance formula absorption, visibly lift and smooth fine lines, and reduce puffiness in just 20 minutes.
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